For decades, ads have been guilt tripping us with the same messages…
Eat more. Eat less. Sugar is bad. Calories are evil. Eat carbs. Don’t eat carbs. Fats are bad. Fats are good. Avoid all fats. Avoid some fats.
It all boils down to one simple truth: food companies know that as long as we’re afraid of our bodies and the food we put in them, we won’t be sure of what we need or want, or even what tastes good.
If it sounds like an advertiser’s dream, that’s because it is.
When it comes to snacks, finding something that truly tastes amazing AND that’s good for you feels like an impossible choice.
That’s where Taos Bars comes in. We’re obsessed with great taste, the kind that you can see, smell, and feel. Our bars (not to be confused with those lumpy cardboard-tasting ‘bars’ you may have run into) live at the intersection of people, process, and food.
We’re here to shift the conversation from over-analyzing nutritional facts and health claims to celebrating and upholding taste as the most important aspect of any culinary experience…from a quick snack to fuel your next meeting, workout, or school, all the way to enjoying a five-course meal or a perfectly designed craft beer.
That’s why a key part of our process involves looking at we like to call “eater experience” every time we make a new snack. Focusing on a delightful experience means we never, ever use a filler or base formula that’s dependent on rice, soy, or over-processed sugars. Each of our bars takes years to perfect, and the result is a unique flavor, taste, and texture.
And speaking of texture, you deserve better. You should never walk away from a snack with a tired jaw or in need of a glass of milk to clean your mouth out. That’s also why we moved our process away from the industry standard of cold-extrusion, where ingredients are beaten to death then squeezed out of a tube into a lifeless lump.
Instead, the Taos way includes carefully hand-mixing our ingredients, placing them on pan, baking them for just long enough, and then carefully cutting, packaging, storing, and shipping them.
By keeping natural ingredients intact, our customers receive more and better flavors. The process takes longer, but when it comes to something that goes in your body, it’s worth it.
We’re not here to sell you on or demonize any nutrient or ingredient. Our products are some of cleanest and healthiest on the market. But non-GMO, organic, low calories, high protein...these things mean nothing if it tastes terrible.
To be honest, we don’t blame the other snacks out there. What else do you sell people on when your products taste like dirt? (dirt is also, we might add, a 100% organic, non-GMO, no added sugar ingredient ;)
If you’re as obsessed with taste as us and understand that creating the best-tasting foods on the planet requires a dash of salt, sugar, and fat, then we’d love to have you try our products. We promise they’ll put a smile on your face. And if not, no worries. But please, always eat what makes you happy. Because life’s too short to eat dirt.
If we don’t exceed your expectations, let us know. Taos Bars will always stay dedicated to amazing taste and our amazing customers.